New Shoes on a Dead Horse
Sierra DeMulder
Write Bloody Publishing
At the end of 2011, as if to round out the year, someone named @criticmichiko joined Twitter and began posting scathing, pretentious reviews of household objects, pizza crusts, and baby names: “It is with frustration that the reader tries to affix the new Swiffer pad to the Swiffer base. The user’s manual is self-indulgent blather.” A parody aimed at the scathing, pretentious New York Times critic Michiko Kakutani, @criticmichiko now has nearly a thousand followers. After another account, @ActualNYTMK, joined Twitter and demanded that the parody take the account offline, and then proceeded to accuse @colsonwhitehead of masterminding the whole thing, the Twittersphere was too amused to care whether or not @ActualNYTMK was, indeed, the actual Michiko Kakutani or simply another parody account.
In an essay for the Los Angeles Review of Books published last weekend, novelist Matthew Specktor examined not only this specific phenomenon but its ramifications—the fruits of social networking itself. Our identities, with few exceptions, are filtered through this media: “On Twitter, or Facebook, we serve ourselves up in miscellaneous detail, presenting our epigrams and aphorisms and photographs, our urbane or intemperate responses to others… Consciously or otherwise, we stretch ourselves into flattering (even if, at times, deliberately ugly) postures: We spend time trying to curate, to use that buzzy term, ourselves. Or ‘selves.’” It’s this other “self” that interests Specktor, and he goes on to admit that, despite the extent to which we’ve taken it, it’s nothing new: “Je est un autre. Rimbaud’s notorious observation has become a prescription. Every last one of us has become someone else, at least one person, by now.” For an artist, there has always been un autre—the fragmentation of the person who calls herself an artist and the artist herself who creates the art. Art itself—even our most personal art—is filtered in a far more meticulous and intricate way than our 140-character epigrams. Art is the organization of the personal into the persona. The artist is as much our creation as the art itself.
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